Services

We offer a variety of valuable services to support your business goals and brand objectives. No matter where you are in the marketing cycle, our unique services drive all of the facets of marketing, management, and operations, including delivering ongoing support in key areas of research & development, strategy, creativity, and more.
KEEN ADVISORY
Consultation

KEEN ADVISORY

Our Advisory service consists of a one-on-one consultation with one of our key business leaders. During each consultation, one of our business leaders will be able to answer any questions that you might have regarding your business goals or objectives, including making the best recommendations throughout any of the fields of marketing, management, advertising, operations, strategy or creative services. 

KEEN DEVELOPMENT
Strategy

KEEN DEVELOPMENT

Our strategic development service is designed for a business corporation of any size, or for an independent entrepreneur that is looking to make a big impact throughout the marketplace.  With this service, our leaders are available to assist you in developing a strategic marketing plan, marketing program, advertising campaign, product launch, go-to-market strategy, branding and much more.

KEEN ACTIVATION
Execution

KEEN ACTIVATION

Our Activation service is a monthly retained service for businesses and partners that are looking for ongoing support and service in marketing and management operations.  For this service package, our business customers receive our Advisory and Development service plans (complimentary), along with the day-to-day management and implementation of our suite service types. With our Activation service, we become an extension to your brand or corporation, therefore, leading, assisting, and supporting you every step of the way of your business.

Brand Management

We create the process of maintaining, improving, and upholding a brand so that the name is associated with positive results and value.  Some of those processes include strategy in visual identification, cost, customer satisfaction, and differentiation in market share.  Our business practices are defined through the marketing spectrum, however are driven directly on the foundation of the brand and how that brand can remain favorable to customers.  As a result, our brand management initiatives result in higher sales of not only the product, but also any other products associated with that brand.

Project Management

We carefully plan and organize efforts to accomplish a specific business objective for each project or brand that we represent.  Our project management strategies include, developing a project plan; including defining and confirming the project goals and objectives, identifying tasks and how goals will be achieved, quantifying the resources needed, and determining budgets and timelines for completion.  Our projects also follow major phases or stages, including feasibility, definition, project planning, implementation, evaluation and support & maintenance.

Account Management

We serve as the guardian of the customer relationship, orchestrating the deployment of corporate wide resources to provide comprehensive service and solutions to each account that we represent.  We also develop business strategies that will continue to increase revenue growth by expanding and strengthening the relationship with clients as defined by vertical.  Simultaneously, we create and implement both short-term and long-term objectives that will meet the needs and expectations of our clients, increase market share and maximize product servicing.

Artist Management

We serve as the talent managers and business agents to many of the creative artists that we represent.  For each talent, we oversee all of their day-to-day business affairs, including using many of our enterprise wide management, marketing and creative services to strategically provide value to their services. For all talent, we also provide business counsel, along with organizing short and long-term goals, partnerships, branding and much more. 

Strategic Partnerships

Throughout our business development efforts, we focus on strategy by creating strategic partnerships and long term business relationships with other notable brands, advertisers, agents, suppliers, and solution providers.  Our strategic partnership service can be thought of as a jack-of-all-trades sector that is focused on strategic deal-making, with an eye toward increasing sales, value and expanding the company or brand’s long-term business success or goals.

Strategic Marketing

We provide a strategic process that can allow any company or brand to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.  Our strategies are centered around the key concept that customer satisfaction is the main goal.  Our strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.  Each value proposition is based on the choices we’ve made to focus and invest in markets, and the solutions that we believe will respond positively to the objectives and goals at-hand.  

Integrated Marketing

We initiate Integrated Marketing Communications to achieve the objectives of a marketing campaign through different promotional methods that are intended to reinforce each other.  Our IMC strategies are the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines, including advertising, public relations, and promotion, which combines together to provide clarity, consistency, and maximum communication impact.

Product Marketing

We bridge the gap between the voice of the customer and the product goals of the company or brand.  We help define the market position within the context of the overall product strategy, including conducting a competitor analysis and market research.  We also align our efforts with the sales teams to inform the strategic positioning of the product to customers, partners, and market influencers.

Online & Digital Marketing

We tie together the creative and technical aspects of the Internet, including design, development, advertising, and sales.  We also place media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, social media and Web 2.0 strategies.

Mobile Channel Marketing

We combine innovative proprietary mobile technologies and professional services to help companies of all sizes develop and execute their mobile strategies to increase sales, mobilize business processes, reduce costs and enhance customer relationships.  Through many of our third party partnerships, we reach millions of mobile users; millions of times each day. With strategy, we focus on mobile business solutions that incorporate search, security, advertising, location, coupons, tickets, mCommerce and data network analytics enabling full-integrated and personalized one to one marketing communication.

Direct Marketing

Our direct marketing efforts are formed from advertising that allows our clients to communicate straight to their customers, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.  Our direct marketing messages emphasize a focus on the customer, data, and accountability.

Promotional Marketing

Our promotional marketing efforts are formulated business marketing strategies designed to stimulate a customer to take action towards a buying decision.  Some of the promotional marketing techniques in which we use to engage a customer to make those decisions include, contests, events, coupons, and sampling.  All of which can be used in many portals and channels across the marketing matrix.